Undercurrents 09 January-February 1975 Contents
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1 EDDIES: – Duncan Campbell: Heathrow – Was There a Nuclear Threat?
3 Eddie Currents
5 De-Bunking the Bunkers – Redeye
6 Bariloche – Tony Durham: Limits to Growth, Latin Style
8 Friggin’ on the Rig – Gusher
11 Undercurrents/LID Product Review: solar collector
13 Nature et progres – Tony Durham & Sotires Eleftheriou: report and pictures
17-32 NUCLEAR POWER – Pat Coyne & Colin Sweet: 16-page Special Feature
33 Hudson Report – Peter Sommer: reflections
35 Home Food Production – Patricia Pringle: can it slash Britain’s import bill?
41 REVIEWS: Offensive Missiles/ We shall not be MIRVed/ Race & IQ/ Value Today/ Limits of the City/Makin’ It/ Fields, Factories &Workshops
46 Small Ads
48 Subscription form
“Wot’s this?”, you may well be thinking. “Advertising? In Undercurrents?” You may well feel we owe you an explanation. Here it is.
Until recently, we’ve rejected display advertising because we felt that anything worth saying to our readers could be said in a small ad. We also felt we didn’t want to give a platform in our magazine to organisations we either disapproved of or were indifferent to, just because they could pay for space. And we didn’t want to become dependent on advertising revenue to the extent that it might affect our ability to publish if it were withdrawn. What’s more, we didn’t want to run the risk of being accused ( however unfairly) of tailoring our editorial policy to suit our advertising market.
What we hadn’t envisaged was a situation where we might want to give more than small-ad space to announcements of products or services which the majority of our readers would be keenly interested in. But this, with the emergence of dozens of “AT” products on the market over the past year, is exactly what’s happened.
If our readers, and our potential readers, can’t read about such products and services in Undercurrents, then they will find another magazine which gives them the information they want without setting it in the radical social and political context which, we believe, is vital if “alternative technology” is ever to help build a better society.
Of course, we still won ‘t allow advertisers to take up valuable space in the magazine unless we feel they have something interesting to say, and we’ll refuse to accept any ads which we feel are misleading, or are a waste of space. As a deterrent, we’ll be charging more per column inch as space increases, not less (most magazines do the opposite). And we’ve set an upper limit of one page per ad.
Moreover, we’re moving on to the offensive in tackling the proliferation of AT hardware by starting a Product Reviews section. In each issue, we’ll analyse a particular product in detail, pointing out its disadvantages, its advantages, and the value for money it represents. We also hope to probe the methods and motives of the companies producing these various devices. In each issue there will also be a directory section giving names and addresses of manufacturers, and eventually, a brief “potted” review of their products. And for those who prefer to roll their own instead of buying off-the-shelf devices, we’ll have a regular DIY Project section.
To avoid becoming dependent on ad. revenue, we will set the cover price so that it pays completely for at least 48 pages of editorial content in each issue. If there are more than 4 pages of advertising in any issue, we will add a total of eight pages to the magazine’s size. So advertising, while not subsidising the basic magazine, will help to make it bigger (assuming we get any, of course). We also undertake to investigate any complaints from readers who feel that have been misled by any ad. in Undercurrents and, if the complaint is justified, to have the advertisement corrected or withdrawn.
Undercurrents is designed and edited by Sally and Godfrey Boyle. Pat Coyne edited the Nuclear Power section. Tony Durham and Martin Ince handled the reviews, and Martin Ince and Barbara Kern put the ads ( and who knows what else) together. Peter Harper sez he’s going to Australia but nobody believes it yet, and Chris Hutton Squire says he’s going to get us organised but nobody believes that either. Jenny and Janet did some of the setting, the rest being hacked out on the UC Executive. Richard Elen produced sounds and drew nice pictures. Brian Dax screened the Pics, and Brian Ford helped with the subs. Thanks to Nigel and Mary and the Finchley Road folk for handling the letters and answering the phone.
We owe our continuing existence to a very large number of people: they include: Graham Andrews, Charlie Clutterbuck, Duncan Campbell , Oliver Caldecott, Sooty Eleftheriou, Gerry Foley, Dave Elliott, Lyn Gambles, David Gardiner, Herbie Girardet, Ian Hogan, Cliff Harper, Roger Hall, Satish Kumar, John Prudhoe, Kit Pedler, Lois & Suki Pryce, Ted Poulter, Pat Pringle, Chris Ryan, Pat Rivers, Ant Stoll, Liz Short, Peter Sommer, Dieter Pevsner, Pete Stellon, Stefan Watsisname, the Terrible Taylor Brothers, Ray Shannon, John Shore, John Wood, Geoff Watts, and all the other people we’ve forgotten to mention.
Undercurrents is published every two months (well, almost) by Undercurrents Limited, a democratic, non-profit company, without share capital and Limited by Guarantee. Telephone 01 794 2750. Printed by Graham Andrews Web Offset, Reading. The copyright © of all articles in Undercurrents belongs to Undercurrents Limited, unless otherwise stated. Material in Undercurrents must not be reproduced without the permission of the publishers, but we intend to give permission to non-profit groups to use such material, without charge, provided they credit Undercurrents.
If you’re interested in helping on Undercurrents in any way, you might like to come along to one of our weekly meetings. Space is limited, but ring 01 794 2750 for details of when the meetings are held, and where. (Applications from members of the Special Branch should be in writing). Give us notice, and you’ll be welcome to come and meet the odd bunch who run the show at the moment: but be warned, you may find yourself landed with some work to do.